About ISO
Built for the Underdog. Born from Real Struggles.
In a tough economy, "getting by" often means stretching every dollar, leaning on community, and finding smart ways to survive without spending your nights scrolling. ISO is built for that reality.
From Reality to Authority
I grew up as an immigrant child who moved to the states from Korea in '89. My family lived the reality that so many face today—making ends meet was a daily struggle. For us, "getting by" often meant finding our furniture on street sidewalks and sourcing basic goods second-hand. It was resourceful, it was necessary, but it was never easy.
You spend your time hunting, you spend your time repairing, and you spend your time settling.
ISO was born from that struggle. I wanted to build a marketplace that flips the script on the hunt. Why can't we make it easier to find the things you need, for the price you can afford?
We believe your intent is your authority.You shouldn't have to settle for what's "available." You should be able to command what you need, and have the market come to you. This is my heart, and this is my passion project.
ISO App Pledge: Community and Impact
As ISO grows, my intent is to build programs and shape the product in ways that support the lower and middle class—staying focused on real community impact, not only transactions.
How we get there will be driven by this community: your voices, your needs, and your willingness to step in where it matters. Watch for opportunities to be involved, share ideas, and help us spot meaningful ways to make a difference together.
Thomas ChungFounder, ISO App
M25:40
Why ISO?
- Efficiency for the Underdog:We built this for the parents, the hobbyists, and the busy professionals who don't have four hours a day to refresh a feed.
- Intent-Driven Commerce:On ISO, every interaction starts with a real need. There's no noise, just solutions.
- Local Trust:By focusing on specific, high-intent requests, we've created a space where the community helps you find what's already right around the corner.
Founding Members
Lifetime status for early builders
How you earn it: Publish one neighborhood ISO post to earn the Founding Member badge—your dashboard shows it as soon as it's live.
Why it matters: Founding Members keep lifetime perks we roll out first—including unlimited ISO posts and priority placement in the feed when we introduce caps and ranking for everyone else.
We'll add more Founder-only perks over time and keep this group whole — you're helping prove demand-led commerce in the South Bay.
By joining ISO, you aren't just making a transaction. You are joining a community, making your voice heard, and helping us make a real difference. We believe in the foundational truth: One person's junk can be another's treasure.